Dechert Advises OneFootball on its Acquisition of Dugout – Reshaping Football’s Digital Media Landscape

 
December 15, 2020

Dechert LLP advised leading football media platform OneFootball GmbH, headquartered in Berlin, Germany, on its acquisition of Dugout, a digital media company co-owned by 10 of the world’s biggest football clubs, to reshape the football digital media landscape and form the world's largest owned and operated digital football media business.

OneFootball’s shareholders will now include Dugout founding clubs - Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid - as well as new shareholder Olympique de Marseille. OneFootball’s personalized digital experience will be enhanced by Dugout’s suite of products and platforms, including its network of 110+ premium publishers, to now reach more than 85 million monthly active users, globally.

Dechert established its relationship with OneFootball from the formation of OneFootball and Dechert has supported OneFootball throughout its various equity financing rounds from well-known venture capital investors, including Earlybird, Union Square Ventures, Lakestar, TPG Growth et al.

The Dechert team led by corporate partner Federico G. Pappalardo includes corporate associate Christian Böhme, corporate partner Giovanni Russo, corporate national partners Carina Klaes-Staudt and Dr. Karl von Rumohr and corporate associates Julia Keller, Florian Leitsbach (all Munich/Germany) as well as London counsel James Stonehill and associates Aleksander Reda (Financial Services), Madeleine White (IP) and Emma Zarb (Labor).

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Dechert is a leading global law firm with 26 offices around the world. We advise on matters and transactions of the greatest complexity, bringing energy, creativity and efficient management of legal issues to deliver commercial and practical advice for clients.

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